Beachwear counts in Florence
From July 4 to 6, for the first time in the striking pavilions of the Fortezza da Basso, the appointment with Sea of Love, the international exhibition dedicated to beachwear that counts.
In sharp contrast with the traditional fairs in France, the next edition of Mare d'Amare has made a real presence of overbooking so that the organizers had to extend the exhibition area even at the Hall of gravel. This is due to trim the Sea of loving that has proven to be very close to the needs of the sector players because they organized and managed by a group of professionals who live every day as the market and they know very well. In three days of the exhibition, visitors can have access to the collections of all the most important companies in the world, a vantage point that allows buyers the option of a single trip, in a frame of absolute importance to get the pulse of production more qualified for the apparel sea. Mare d'Amare therefore as reliable and practical response to the current historical moment.
More than 130 brands, including Christies, Triumph, Playtex, Blumarine, Maryan Mehlorn, Portrait, Pain de Sucre, Calvin Klein, Andres Sarda and Parah, will present the collections for Spring / Summer 2010 through a pleasant and attractive area shows all active day.
"The project Mare D'Amare - underlines Alessandro Legnaioli, president of Toscanadamare - is animated by the need to give Italy and Florence in particular a real show dedicated to beachwear thought that counts by operators for operators. The Association Toscanadamare took first in Europe and this sentiment has translated into a mission: to dedicate all their strength to the good of the sector the sea, its liveliness and all'inarrivabile creative streak that goes through it, without compromise, so far away from logic detectable in all other commercial international fairs, now anachronistic and often irritating. Sea of Love, therefore, as ethical and responsible platform capable of representing the offer more qualified in terms of collections sea where the exhibitors are the real actors and visitors are guests. And 'perhaps why so many have followed us, perhaps because we have managed in recent years to convey our enthusiasm and our feelings, because our ambitions are the ambitions of our exhibitors. "
THROUGHOUT THE CITY 'IS THE CAPACITY OF THE SEA
To report an important initiative arose from a collaboration between the Sea of loving and IMF Confesercenti of Florence which provides a special preparation of the most highly qualified clothes shops in town with sea themes windows made for the occasion.
"The business members of our association," said Lapo Cantini, Area Coordinator for Trade and Confesercenti new profession of Florence "proved right now willing to join an initiative that, in a time of particular difficulty for the industry, we proposes, for the first time, to experience an unprecedented synergy for the promotion and enhancement of the sector beachwear. "The hope," concludes Cantina "is that such partnership and collaboration can result in a real vehicle for promoting an initiative for the exhibition which is becoming increasingly a reality, the Florentine, which needs, now more than ever, events and exhibitions to attract trade and tourism flows.
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