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Actor said face of Frida Giannini’s first men’s scent
Frida Giannini’s connection to the world of cinema reaches beyond ready-to-wear. The Gucci creative director is said to have enlisted James Franco to star in the creative for her new men’s Gucci by Gucci scent due out this fall and developed with the P&G Prestige Products division of Procter & Gamble.

The 29-year-old actor, best known for playing Harry Osborn in the Spider-Man film series, follows in the footsteps of the Gucci by Gucci women’s scent, which launched with a short film featuring Raquel Zimmerman, Natasha Poly, and Freja Beha Erichsen dancing under the direction of David Lynch.

Read More Via: http://www.fashionweekdaily.com/